'Part of that was rebuilding byte with the latest and greatest creative tools, but also making sure that it was really easy to share and earn,' COO Justice Tention told dot.LA.Ī key feature of the app includes 'drops,' which are digital goods that can be sent to creators from their fan base to show their appreciation and support (virtual tip-jar). 'I wanted to build something you know as a former creator, that was inherently easy and fun for creators to use, and also receive support directly from their audience.'Ĭlash is entering a crowded market where social media companies apps like TikTok, Facebook and Snapchat are in need of content and luring creators with dollars.īut unlike most platforms that service the top 2% of creators, Clash was created with the small creator in mind. 'I was still getting text messages from friends every weekend like hey I need another brand deal, I can't pay rent this week,' McNerney told dot.LA. McNerney wanted to create an app that gave creators the ability to make cash on social media without brand deals.
